What do we mean by Self-Serve
Self-serve, or self-service, has been around in various guises for decades from Automatic Teller Machines (ATMs) through to self-serve analytics. With the advent of spreadsheeting tools, self-serve analytics has arguably been around for a long time, and with the more recent introduction of dedicated self-serve Business Intelligence tools, self-serve has become embedded in the analytics vernacular. But what do we really mean when we say “self-serve”? In my experience, we all have different interpretations and understanding of what we mean - and those interpretations will be specific to the context in which we operate.
Why Data Quality is Important
Data is among the most valuable assets for any organisation. Without data, the ability to make informed decisions is diminished. So it stands to reason that Data Quality is incredibly important to any organisation. If data doesn’t meet the expectations of accuracy, validity, completeness, and consistency that an organisation sets it, then the data could have severe implications for the organisation. Conversely, if data does meet those expectations, then it is a real asset that can be used to drive value across an organisation.